by Perceptive Dev | Feb 15, 2017
CPG Industry marketers are constantly challenged to allocate their fixed marketing budgets among various marketing channels, traditional and digital. To understand the impact of each marketing channel on sales, it is essential to create robust marketing mix models. A...
by AnshumanD | Feb 15, 2017
Markdowns are omnipresent in retailing and play a significant role in any retailer’s strategic decision making. A carefully implemented markdown optimization provides big rewards in terms of improved sell-through rates, higher revenues and increased net margin....
by Perceptive Dev | Feb 13, 2017
Search Engine Advertising (SEA) can be a very cost-effective means of marketing. Using SEA, advertisers can reach out to motivated prospects, precisely at the time when they are likely to buy the products or services on offer. SEA also provides far more tracking,...
Recent Comments