Identifying Cross Selling Opportunities

Identifying Cross Selling Opportunities

by | Feb 15, 2017

PayAvenue is a payment gateway provider that allows users to pay for their online purchases. Its services are accepted by a wide range of both retail and non-retail merchants across United States. For every online transaction, PayAvenue charges a small amount as...
Leveraging Web Analytics for Customer Acquisition

Leveraging Web Analytics for Customer Acquisition

by | Feb 15, 2017

The client is a financial services company based in New Jersey, USA. It focuses on financial planning, retirement solutions, and insurance. It has a dedicated loyal customer base and is essentially an offline company depending largely on sales people for lead...
Reinventing Coupons: Strategies for Successful Coupon Campaign

Reinventing Coupons: Strategies for Successful Coupon Campaign

by | Feb 15, 2017

Coupons are recognized to be a highly effective sales tool for all businesses. In 2012, marketers distributed around 310 billion valued coupons at $484 billion. Today coupons affect commerce in much more powerful way than ever before and coupon deals have become a...
Optimizing Marketing Spend with Marketing Mix Modeling

Optimizing Marketing Spend with Marketing Mix Modeling

by | Feb 15, 2017

CPG Industry marketers are constantly challenged to allocate their fixed marketing budgets among various marketing channels, traditional and digital. To understand the impact of each marketing channel on sales, it is essential to create robust marketing mix models. A...
Markdown Optimization for Retailers

Markdown Optimization for Retailers

by | Feb 15, 2017

Markdowns are omnipresent in retailing and play a significant role in any retailer’s strategic decision making. A carefully implemented markdown optimization provides big rewards in terms of improved sell-through rates, higher revenues and increased net margin....