Analyzing Text: Word clouds is a great way to analyze underlying patterns in Text. Here’s an example of the word cloud we generated for the Titles of our customers. This helps us understand better who our clients are!

This is a word cloud of Customer Titles. It shows most of our customers are CEOs, Presidents, Owners, and Directors.

This word cloud clearly shows that our customers are mostly:

  • Presidents
  • CEOs
  • Owners
  • Directors
  • Founders
  • Managers

Word Clouds help you to analyze the words that are next most important as well. All you have to do is remove the largest words and draw the word cloud again. Check out this word cloud after I removed the above titles.

Analyzing Text Using Word Clouds

Word Cloud redrawn removing top level titles

After you remove the first level titles, it’s clear that the second level titles involve:

  • Consultants
  • VPs
  • Sales (as in related to sales)
  • Principals

Write your own thoughts and any further learning or insights you can draw from these visualizations.

1 Comment

  1. Kristen S. Harrell

    The origin of the term cloud computing was derived from the practice of using drawings of stylized clouds to denote networks in diagrams of computing and communications systems. The word cloud was used as a metaphor for the Internet, based on the standardized use of a cloud-like shape to denote a network on telephony schematics and later to depict the Internet in computer network diagrams . The cloud symbol was used to represent the Internet as early as 1994.


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