Customer Lifetime Value

Customer Lifetime Value

by | Jul 21, 2022

1 Customer Lifetime Value 1.1 What is Customer Lifetime Value Customer Lifetime Value (CLV), putting in simple terms, is the worth of a customer to a business for the complete period of their relationship, or the total amount of money, a business can expect from the...
Predicting Customer Churn

Predicting Customer Churn

by | May 13, 2020

Predicting customer churn gives the opportunity to stem the leak in revenue base. It has the same impact as making marketing engine more effective. Reducing churn has the following strategic benefits: 1. Reduces marketing cost: Acquiring a new customer costs five...
Look Alike Modeling

Look Alike Modeling

by | Dec 5, 2019

Business and marketing professionals are in a constant hunt for the potential prospects and they invest time, money and effort in filtering to arrive at the potential prospects with high chances of conversion. This reduces cost of acquisition of customers and...