by Chaitanya Sagar | Oct 13, 2016 | Analytics, Marketing
Search Engine Marketing is Great! But You Can End Up Spending Too Much! In a budget-constrained world, it is important for advertisers to deliver their marketing messages or generate revenue in a cost effective manner. Using SEA, you can reach out to prospects far...
by Chaitanya Sagar | May 26, 2016 | Analytics, Business Model, Retail
Markdown Optimization – Modeling Markdowns to Maximize Revenue Markdowns are omnipresent in retailing and play a significant role for any retailer’s strategic decision making.The need for markdowns arises because of variations between predicted sales and actual...
by Chaitanya Sagar | Mar 12, 2016 | Analytics, Business Model, Marketing
Optimizing Marketing Spend with Marketing Mix Modeling Marketers in CPG industry are constantly faced with the challenge of allocating their fixed marketing budget among various marketing channels like traditional communication mediums and digital channels. To achieve...
by Chaitanya Sagar | Apr 20, 2015 | Analytics, Financial Services
Investment Decision Support for CFO Our client is the CFO of a mid – sized company based in Chicago, IL. He was looking for research support to assess the investment opportunity in a mining company listed in NASDAQ. Perceptive helped the CFO by developing an...
by Chaitanya S and Aman A | Oct 2, 2013 | Analytics
Reinventing Coupons: Strategies for a Successful Coupon Campaign Coupons are recognized to be a highly effective sales tool for all businesses. In 2012, marketers distributed around 310 billion valued coupons at $484 billion. Today coupons affect commerce in much...
by Chaitanya Sagar | Oct 2, 2013 | Analytics
Leveraging Web Analytics for Customer Acquisition The client is a financial services company based in New Jersey, USA. It focuses on financial planning, retirement solutions, and insurance. It has a dedicated loyal customer base and is essentially an offline company...
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