by Sandeep V | Oct 2, 2013 | Analytics
Identifying Cross Selling Opportunities PayAvenue is a payment gateway provider that allows users to pay for their online purchases. Its services are accepted by a wide range of both retail and non-retail merchants across United States. For every online transaction,...
by Chaitanya Sagar | Oct 2, 2013 | Analytics, Supply Chain
Inventory Optimization for a Food Distribution Network NiteFoodie is a medium sized American fast food chain based on the west coast. The client offers a variety of foods and serves around 20 million consumers each year through its 60 restaurants. The company had...
by Chaitanya S and Aman A | Oct 2, 2013 | Analytics
Location Strategy to Improve Effectiveness of a Branch Network This report draws attention to the need to recalibrate bank branch networks as the role of branches is changing from being a major transactional channel to a point of interaction. We analyzed existing...
by Chaitanya Sagar | Sep 20, 2013 | Analytics
Financial Forecasting Tool for a Silicon Valley Startup GreatSoft, Inc. is a hi-tech company based in Silicon Valley. The company’s operations were growing and wanted to track the cash flows. The CFO of the company wanted to project future cash requirements to de-risk...
by Chaitanya Sagar | Jun 20, 2013 | Analytics, Supply Chain
Route Optimization Case Study The client is a logistics company with around 250 branches and operating around 300 trucks. The client has a traditional hub and spoke network with 10 transshipments. The routing and scheduling of the trucks was decentralized at each...
by Chaitanya Sagar | Nov 10, 2011 | Analytics, Marketing
// In this article series we explain how to analyze and find right keywords from Google Ad Words and Google Analytics search terms data. We run ads on search engines like Google and often, we pay for the web traffic which may not be relevant. The reasons could be...
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