by Chaitanya S and Aman A | Oct 2, 2013 | Analytics
Reinventing Coupons: Strategies for a Successful Coupon Campaign Coupons are recognized to be a highly effective sales tool for all businesses. In 2012, marketers distributed around 310 billion valued coupons at $484 billion. Today coupons affect commerce in much...
by Chaitanya Sagar | Oct 2, 2013 | Analytics
Leveraging Web Analytics for Customer Acquisition The client is a financial services company based in New Jersey, USA. It focuses on financial planning, retirement solutions, and insurance. It has a dedicated loyal customer base and is essentially an offline company...
by Sandeep V | Oct 2, 2013 | Analytics
Identifying Cross Selling Opportunities PayAvenue is a payment gateway provider that allows users to pay for their online purchases. Its services are accepted by a wide range of both retail and non-retail merchants across United States. For every online transaction,...
by Chaitanya Sagar | Oct 2, 2013 | Analytics, Supply Chain
Inventory Optimization for a Food Distribution Network NiteFoodie is a medium sized American fast food chain based on the west coast. The client offers a variety of foods and serves around 20 million consumers each year through its 60 restaurants. The company had...
by Chaitanya S and Aman A | Oct 2, 2013 | Analytics
Location Strategy to Improve Effectiveness of a Branch Network This report draws attention to the need to recalibrate bank branch networks as the role of branches is changing from being a major transactional channel to a point of interaction. We analyzed existing...
by Chaitanya Sagar | Sep 20, 2013 | Analytics
Financial Forecasting Tool for a Silicon Valley Startup GreatSoft, Inc. is a hi-tech company based in Silicon Valley. The company’s operations were growing and wanted to track the cash flows. The CFO of the company wanted to project future cash requirements to de-risk...
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