Perceptive Analytics
  • About
    • About us
    • Our Team
  • Services
    • AI Consulting
    • Chatbot Consulting
    • Tableau Consulting
    • PowerBI Consulting
    • Snowflake Consulting
    • Talend Consulting
    • Looker Consulting
    • Marketing Analytics
    • E-commerce
    • Pharma
    • Retail
  • Our Work
  • Careers
  • Blog
  • Contact
Select Page
Optimizing Marketing Spend with Marketing Mix Modeling

Optimizing Marketing Spend with Marketing Mix Modeling

by Chaitanya Sagar | Mar 12, 2016 | Analytics, Business Model, Marketing

Optimizing Marketing Spend with Marketing Mix Modeling Marketers in CPG industry are constantly faced with the challenge of allocating their fixed marketing budget among various marketing channels like traditional communication mediums and digital channels. To achieve...

Recent Posts

  • customer
  • How We Reduced 99.8% Load Time For A Tableau Workbook With A Multiple Sheet Filter?
  • How we reduced 99.6% in load time of a Tableau Workbook with 112 million string Calcs?
  • How to Create Groups Efficiently in Tableau?
  • How we Reduced 98.9% Load Time for a Tableau Viz that used Multiple OR Conditions?

Recent Comments

  • Kristen S. Harrell on Analyzing Text Using Word Clouds
  • Sireesha on Marketing Analytics: How to Multiply Results from Search Marketing

Archives

  • July 2022
  • May 2022
  • April 2022
  • March 2022
  • January 2021
  • October 2018
  • August 2018
  • July 2018
  • October 2017
  • March 2017
  • January 2017
  • October 2016
  • May 2016
  • March 2016
  • January 2016
  • April 2015
  • March 2015
  • July 2014
  • October 2013
  • September 2013
  • August 2013
  • June 2013
  • November 2011
  • May 2011
  • April 2011

Categories

  • Analytics
  • Business Model
  • Business Model
  • Case-studies
  • Comic
  • Comics
  • Ecommerce
  • Financial Services
  • List of Blogs
  • Marketing
  • OR Condition
  • R
  • Resources
  • Retail
  • Sales
  • Spreadsheet Modelling
  • Strategy
  • Supply Chain
  • Tableau Authority
  • Uncategorized
  • Visualization
  • Wisdom

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

About

  • About us
  • Our Team

Industries

  • E-commerce
  • Pharma
  • Retail
  • Our Work

Services

  • Marketing Analytics
  • Tableau Consulting
  • Data visualization design
  • Excel Consultants

Careers

  • Careers

Resource

  • Blog
  • Webinar
  • Tableau Resources

contact

hello@perceptive-analytics.com

646.583.0001

  • facebook
  • twitter
  • linkedin
  • insta
  • rss
Perceptive Analytics
  • Privacy Policy
  • Terms of Use
  • Cookies

© 2024 Perceptive Analytics