When two metrics are shown in separate charts, it becomes difficult to understand their combined impact.
Mosaic Plots address this by using bar width and height to represent two variables in a single, structured visual. This makes proportions and relationships easier to interpret.
Our Use Case: Evaluating Marketing Channel Performance
Comparison campaign of data across channels using both traditional bar charts and Mosaic Plots.
Why bar charts fall short
- Metrics are split across visuals, slowing down analysis
- Relationships between metrics are harder to identify
Why Mosaic Plots provide clarity
- Both metrics appear in one frame, reducing effort
- Patterns and proportions become immediately visible
- Applicable in campaign analytics, resource allocation, and customer segmentation
At Perceptive Analytics our mission is “to enable businesses to unlock value in data.” For over 20 years, we’ve partnered with more than 100 clients—from Fortune 500 companies to mid-sized firms—to solve complex data analytics challenges. Our services include Advanced Analytics, Generative AI, and Business Intelligence (Tableau, Power BI and Looker) turning data into strategic insight. We would love to talk to you. Do reach out to us.