Traditional heatmaps are great for exact lookups, but they often break the natural flow of time. When data spans across days and hours, it becomes harder to spot repeating cycles or patterns at a glance.
Radial heatmaps solve this by arranging data in a circular layout. Each ring represents a day of the week, and each segment marks an hour of the day. This continuous layout follows the natural rhythm of daily cycles, making patterns more intuitive to spot.
Our Use Case: Understanding Web Traffic and User Behaviour
This chart helps us answer an important digital question:
When do users visit our website most, and how does this vary by day and hour?
Key takeaways from our Radial Heatmap:
Peak Traffic Hours — Instantly identify the busiest times of day
Behavioural Insights — See how user activity shifts with campaigns or promotions
Weekend vs. Weekday Patterns — Spot differences in engagement across the week
Radial heatmaps highlight the cyclical nature of digital behaviour. By showing traffic and engagement in a time-flow format, they make it easy to uncover recurring patterns and optimize campaigns around them.
At Perceptive Analytics our mission is “to enable businesses to unlock value in data.” For over 20 years, we’ve partnered with more than 100 clients—from Fortune 500 companies to mid-sized firms—to solve complex data analytics challenges. Our services include Advanced Analytics, Generative AI, and Business Intelligence (Tableau, Power BI and Looker) turning data into strategic insight. We would love to talk to you. Do reach out to us.
Our Work
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You have crafted a powerful analytical tool for us. Thank you.
Alan Benjamin
Principal, Benjamin Realty Advisors
I have been working with Chaitanya and Perceptive Analytics for about 20 months now. They did BI / reporting and excel tool development. Their work helped us in channeling our periodic reports to the senior and operational management. The team exceeded my expectations. Chaitanya would ask thought provoking questions that trigger a new line of thinking. They created good dashboards so our senior team can quickly interpret reports. We were able to make progress because the team knew finance and tools they created were easy to implement.
Samir Lavani
CFO at Pearl Hospitality
Chaitanya and the Perceptive Analytics team worked on multiple strategic projects that involved Tableau data visualizations. Perceptive's work (~ 1 year) led to successful launch of our portal - this was an important milestone for us. Visualizations created were insightful, easy to understand and visually attractive. The team often suggested ways to show data in more intuitive way so our audience can understand it. They also knew Tableau well that helped in customizing it for our purposes. The team worked hard to finish the project on time managing expectations. I look forward to working with Perceptive on other projects.
Haroon Yaqoob
Principal at Nomenclature Inc.
