Traditional tree maps can quickly become overwhelming when dealing with deep product hierarchies or a large number of SKUs. As complexity increases, these visuals often clutter the screen with too many elements, making it difficult to identify key performance drivers.
Expandable Tree map offers a more intuitive solution. By allowing users to drill down into categories, subcategories, and individual SKUs as needed, it reduces visual noise and cognitive load. This focused, interactive experience helps users uncover insights more efficiently — exploring only what truly matters.Our Use Case: Visualizing Product Sales by Category
These visuals compare two techniques for exploring sales across a multi-tier product hierarchy:
Key Takeaways:
1. Tree maps flatten everything, but with too many SKUs, they hide more than they show
2. Expandable Tree maps guide users from broad to specific, keeping the structure intact
3. Clients get cleaner insights and better storytelling for reports, walkthroughs, and decisions
At Perceptive Analytics our mission is “to enable businesses to unlock value in data.” For over 20 years, we’ve partnered with more than 100 clients—from Fortune 500 companies to mid-sized firms—to solve complex data analytics challenges. Our services include Advanced Analytics, Generative AI, and Business Intelligence (Tableau, Power BI and Looker) turning data into strategic insight. We would love to talk to you. Do reach out to us.