Your quarterly report’s headline says, “ARR up 5%.” That appears to be progress at first glance. But at surface level growth can be deceptive without knowing what’s driving it.
It might be the consequence of 40% churn offsetting a 50% increase in new business. As a result, the headline changes from “good news” to something more brittle, with momentum continuously being undermined by unreported losses. And without that clarity, you’re basically making decisions in the dark — missing warning indicators and misallocating resources.
That’s precisely where a Revenue Bridge comes in handy. Instead of leaving you with one headline number, it shows the full sequence of events that led there — turning a confusing result into a clear story of cause and effect.
With that context in mind, let’s look at what a Revenue Bridge really shows when you break growth into its moving parts.
Revenue Bridge – Deconstructing Revenue Growth
Get true clarity by breaking the revenue into wins and losses
A Revenue Bridge doesn’t just tell you where you started and where you ended. It shows you the journey in between.
- The Wins: new sales, expansions, reactivations—the things you want more of.
- The Losses: downgrades and churn—the things quietly eating away at progress.
And once you see the breakdown, the picture becomes far more actionable. You can see right away if churn is erasing your gains. That’s your cue: do you improve customer success, close a product gap, or increase retention? Also, you have concrete evidence that your upsell strategy is effective if expansions are driving growth. You should then scale it and lean in.
The conclusion is straightforward: a Revenue Bridge helps you go from analyzing a figure to knowing the story behind it, which in turn helps you make quicker, more informed decisions.
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