When it’s important to track how categories rise, fall, or shift in performance over time, Ribbon Charts offer a clear and compelling visual. They clearly show trends, rankings, and contributions in a single view.
When to Use Ribbon Charts?
- Compare rank changes across time for categories
- Visualize relative contribution and performance over time
Our Use Case: Comparing Ad Clicks Across Platforms Over Time
We visualized monthly ad clicks across platforms like Facebook, Google, Instagram, and YouTube using a Ribbon Chart.
Ribbon chart highlights the following:
- Which platforms consistently lead or underperformed for months
- How the relative position and contribution size of each channel evolves
Salient features of the Ribbon Chart:
- Show category ranks and their contributions over time in a single view with clear visual distinction
- Make trends and momentum instantly visible
At Perceptive Analytics our mission is “to enable businesses to unlock value in data.” For over 20 years, we’ve partnered with more than 100 clients—from Fortune 500 companies to mid-sized firms—to solve complex data analytics challenges. Our services include Advanced Analytics, Generative AI, and Business Intelligence (Tableau, Power BI and Looker) turning data into strategic insight. We would love to talk to you. Do reach out to us.