How To Create Impact with Analytics

How do you create impact with Analytics? This is the question many CXOs struggle with and some just miss it!

McKinsey & Co. reports that when leadership unites behind an analytics vision, their companies become “breakaway” performers – about 3.5× more likely than peers to apply analytics across multiple functions. In practice, this means analytics projects are explicitly tied to revenue growth, profit margins or cost reduction. Without that focus, teams often churn out dashboards and models that sit unused.

Common signs your analytics program may be off track include:

Unused Dashboards and Reports.

Too many Ad Hoc Analysis.

Optimizing KPIs no one cares about.

The fix is simple but powerful: .focus your people and budget on the highest-impact issues. In most organizations, that means projects tied to core drivers of revenue or strategic cost. For example, focussing on core drivers of revenue - like price and volume or on drivers of margin - like COGS.

Ask yourself two hard questions today:

Are your analytics resources (time, tools and budget) focused on the highest-impact problems (the key drivers of revenue, margin or cost)?

Are your best people working on those top-priority projects that drive performance?

To help with this self-assessment, we’ve created an Analytics Alignment Worksheet. It walks you through a framework to relook at what you are doing.

Get Your Analytics Alignment Worksheet (5 pages)

If you’d like an outside perspective, we also offer a free strategy alignment initial consultation. We’ll review your current initiatives against your top business priorities and share tailored recommendations – at no cost. Let’s chat if that might be useful for your team.

About Perceptive Analytics

Our mission is to enable businesses unlock value in data.

For over 20 years, we’ve partnered with more than 100 clients—from Fortune 500 companies to mid-sized firms—to solve complex data analytics challenges. Our services include Advanced Analytics, Generative AI, and Business Intelligence ( Tableau, Power BI, and Looker), turning raw data into strategic insight. If you need any assistance, do not hesitate to reach out to us.