Drive Measurable Growth with a Data-Driven Marketing Analytics Partner

Turn fragmented marketing data into a unified Revenue Engine. Move beyond vanity metrics to multi-touch attribution, marketing mix modeling, and CFO-ready ROI reporting for complex sales cycles.

Revenue Attribution Experts
Platform-Agnostic Stack
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Marketing Challenges We Solve

Marketing teams rely on us to solve the data silos, ROI tracking, and pricing challenges that put budgets at risk

Inaccurate ROI Tracking

Standard reports often fail to show the true impact of top-of-funnel activities. We implement advanced modeling that reveals the true influence of every channel on revenue.

Fragmented Journeys

Customers engage across multiple touchpoints (web, app, offline). We stitch together these interactions to create a single, cohesive view of the customer path.

Siloed Marketing Data

Data lives in Ads, CRM, and email tools with no single source of truth. We integrate your stack into a unified warehouse where every team trusts the same numbers.

Manual Spreadsheet Chaos

Stop spending hours reconciling Excel exports. We automate data pipelines and build dashboards that update in real-time, freeing marketers to focus on strategy.

Pricing Guesswork

Leaving money on the table? We use data to identify optimal price points and markdown strategies that maximize margin without hurting volume.

Misaligned Metrics

Marketing sees clicks, Finance sees revenue. We establish one unified model so everyone from CMO to CFO works from the same dashboard.

Marketing Analytics Services

From predictive modeling to AI implementation—we guide your team through every aspect of revenue intelligence.

Customer Analytics

Unlock deep insights to drive retention.

  • CLV & Propensity to Convert
  • Upsell & Cross-sell Engines
  • Segmentation & Churn Analysis

Marketing Mix Modeling

Quantify offline and online channel impact to optimize budgets.

  • Budget Allocation Optimization
  • Media Scenario Planning
  • Incremental Lift Analysis

Attribution Modeling

Assign true value to every touchpoint in the buyer journey.

  • Multi-Touch Attribution (MTA)
  • Data-Driven Models
  • Cross-Channel Path Analysis

Predictive Modeling

Forecast future trends to be proactive rather than reactive.

  • Sales & Demand Forecasting
  • Campaign Performance Prediction
  • Lead Scoring Models

Implementation of AI

Deploy advanced ML models using modern cloud infrastructure.

  • Vertex AI, Snowflake Cortex
  • AWS SageMaker & Azure AI
  • Custom GenAI Solutions

Executive Dashboards

Automated reporting connecting activities to financial outcomes.

  • CFO-Ready Revenue Reports
  • Real-Time Performance Scorecards
  • Automated Data Pipelines

Marketing Analytics Expertise Across Industries

E-commerce
Retail
Insurance
Banking
Finance
Healthcare
Pharma
Manufacturing
Construction
Engineering

Why Marketing Leaders Choose Perceptive Analytics

Award

Revenue Attribution Experts

Proven track record in solving complex attribution challenges for high-growth brands.

Flash

Accelerated Time-to-Insight

We deploy pre-built data models to deliver actionable insights in weeks, not months.

Technical

Strategic + Technical Execution

We blend high-level marketing strategy with hands-on data engineering execution.

Transparency

CFO-Ready Metrics

Reports that tie marketing spend directly to revenue, EBITDA, and financial outcomes.

Domain Knowledge

Deep Domain Knowledge

We understand complex sales cycles, lead lifecycles, and the nuances of B2B/B2C journeys.

Expertise in Modern Tools

Certified experts in Snowflake, dbt, Fivetran, Tableau, and the modern data stack.

Real Impact: Our Work

See how we help brands maximize revenue through data-driven decisions

Maximizing Revenue Through Dynamic Price Optimization

Price Optimization Logic
12%

Potential Revenue
Boost

53%

Of Units Identified
for Price Hike

Identified significant revenue opportunities without sacrificing move-in rates by analyzing key decision drivers like features, size, and distance.

Success Stories

Discover how we've helped businesses transform marketing data into revenue-driving insights

Top Customer Analytics Dashboard

Fuel Growth by Analyzing Top Customers

How a organization used advanced segmentation and top-customer analytics to focus sales and marketing on the most profitable accounts, improving growth and retention.

Read Case Study
Executive Marketing Dashboard

Marketing Dashboard for Portfolio Performance

A real estate portfolio deployed an executive marketing dashboard to monitor conversions, channel costs, and ROI, giving leadership a single view of marketing efficiency.

Read Case Study
Markdown and Pricing Analytics

Markdown Optimization for Conversion Lift

A content-driven business restructured its pricing analytics and Markdown measurement, revealing margin leakage and capturing incremental revenue through smarter optimization.

Read Case Study

Check what our clients say

Ready to Get Started?

Schedule a 30-minute consultation to discuss your Marketing Analytics needs

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Latest Marketing Analytics Insights

Expert guides, best practices, and case studies from our marketing analytics consulting team

PRICING

Markdown Optimization: Modeling Markdowns to Maximize Revenue

Learn how to model pricing markdowns strategically to maximize revenue without sacrificing margins.

Read More
OPTIMIZATION

Optimizing Marketing: Data-Driven Strategies for Better ROI

Discover analytics-driven tactics to improve marketing performance and maximize return on investment.

Read More
SEGMENTATION

Segmentation & Cross-Sell Opportunity Analysis

Watch how customer segmentation unlocks hidden cross-sell opportunities and drives revenue growth.

Read More
STRATEGY

Analytics Overview for Marketing & Sales Alignment

Explore how unified analytics bring marketing and sales teams together around shared revenue goals.

Read More

Frequently Asked Questions

Common questions about hiring Power BI Consultants

What's the difference between hiring Power BI Consultants and using internal teams?
Power BI Consultants bring cross-industry expertise and proven methodologies that accelerate outcomes without hiring overhead. At Perceptive Analytics, our consultants have delivered 100+ implementations across Fortune 200 companies, offering specialized skills and fresh perspectives your internal team can leverage on-demand. We scale with your needs—one expert or a full team—without long-term commitments.
What makes a good Tableau product consultant?
Look for strategic business impact, not just technical skills. The right consultants understand both Tableau and your objectives. Perceptive Analytics combines deep platform expertise with business acumen—our tableau consultancy has won industry recognition like the Fidelity Data Challenge and Netflix Hackathon. We translate data into decisions that drive revenue.
Do Power BI Consultants work within existing security and compliance requirements?
Absolutely. Professional consultants should align with your enterprise architecture from day one. Our team implements role-based access controls, encryption, and compliance frameworks that meet SOC 2, HIPAA, and GDPR requirements. We work within your IT governance, document everything, and ensure dashboards adhere to your security standards.
How quickly can Power BI Consultants add value to organization?
The right Power BI Consultants start demonstrating value early in the engagement. At Perceptive Analytics, we begin with a rapid assessment, identify quick wins, and deliver tangible improvements in the initial phase. For larger transformations, we follow a phased roadmap with measurable progress at each stage. Our speed comes from applying proven playbooks and having solved similar challenges for other clients.
Will we need consultants long-term or can we run Tableau independently?
Get Started with Our Consultants