by Saneesh V | Aug 29, 2018 | Analytics, Marketing, Tableau Authority, Visualization
Did you know that Netflix has over 76,000 genres to categorize its movie and tv show database? I am sure this must be as shocking to you as this was to me when I read about it first. Genres, rather micro-genres, could be as granular as...
by Chaitanya Sagar | Oct 13, 2016 | Analytics, Marketing
Search Engine Marketing is Great! But You Can End Up Spending Too Much! In a budget-constrained world, it is important for advertisers to deliver their marketing messages or generate revenue in a cost effective manner. Using SEA, you can reach out to prospects far...
by Chaitanya Sagar | Mar 12, 2016 | Analytics, Business Model, Marketing
Optimizing Marketing Spend with Marketing Mix Modeling Marketers in CPG industry are constantly faced with the challenge of allocating their fixed marketing budget among various marketing channels like traditional communication mediums and digital channels. To achieve...
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