Search Engine Marketing is Great! But You Can End Up Spending Too Much!
In a budget-constrained world, it is important for advertisers to deliver their marketing messages or generate revenue in a cost effective manner. Using SEA, you can reach out to prospects far away, precisely at the time when they are likely to buy your products / services. Search engine advertising also provides far more tracking letting you know when, where, and for which search have your customers purchased the product.
Frequent Bid and Budget Changes Make Optimization Necessary
For marketers, it’s a challenge to pick the right keywords, allocate right budget to the relevant campaigns and to maximize ROI from all campaigns. Another challenge is that companies waste a great amount of budget on products not available, pitching customers who are not interested. Also, ad hoc changes to budget or keyword bids are not good enough. You have to frequently look at the overall spend and optimize budget so you can maximize ROI. It is also difficult to continuously learn from the data incorporating the learnings into bids and allocations. To address such issues our Ad Words Spend Optimizer (ASO) tool helps you decide keywords for a campaign, find ideal bids for keywords, and allocate budget to all campaigns based on expected performance
Markdowns are omnipresent in retailing and play a significant role for any retailer’s strategic decision making.The need for markdowns arises because of variations between predicted sales and actual demand in the selling season.
Despite the benefits it offers, many retailers find it difficult to implement the tool because of the complexities involved and adverse consequences that result because of sub-optimal markdowns. The challenges most retailers face today are threefold i.e. determining optimum markdown levels, determining timing of markdowns and identifying goods for markdown.
In this paper, Perceptive presents a methodology that enables a retailer to track performance of its merchandise and identify items that are under or over-performing and also discusses various best practices using which you can maximize value from markdown optimization.
Let Your Data Speak
Do you realize that your data has hidden treasures? Something that you don’t have to pay for? Something you don’t have to ask any one? No investment to acquire the data. It’s silently sitting out there so you can listen to it.
Are you listening to it?
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