Word clouds is a great way to analyze underlying patterns in Text. Here’s an example of the word cloud we generated for the Titles of our customers. This helps us understand better who our clients are!
This is a word cloud of Customer Titles. It shows most of our customers are CEOs, Presidents, Owners, and Directors.
This word cloud clearly shows that our customers are mostly:
- Presidents
- CEOs
- Owners
- Directors
- Founders
- Managers
Word Clouds help you to analyze the words that are next most important as well. All you have to do is remove the largest words and draw the word cloud again. Check out this word cloud after I removed the above titles.
Word Cloud redrawn removing top level titles
After you remove the first level titles, it’s clear that the second level titles involve:
- Consultants
- VPs
- Sales (as in related to sales)
- Principals
Write your own thoughts and any further learning or insights you can draw from these visualizations.
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